porcg
Public Opinion Research Center of Georgia!
Within the selected module, choose any research objective at any time
Unlike traditional approaches, where selected research methods serve a single purpose within limited timeframes, our annual partnership enables dynamic adaptation. It evolves in line with changing needs and provides unrestricted access to a full range of methodological tools.
Price Sensitivity Test
If you want to determine the optimal price for your product or service and identify the psychological threshold that influences purchase decisions.
Consumer Segmentation Research
Discover who your customers are — what unites them based on demographic, psychographic, and behavioral characteristics.
Purchase Decision Path
Understand how customers make decisions before purchasing your product or service.
Competitive Analysis
If you want to understand your brand’s position in the market and how competitors operate, conduct a Competitive Analysis. Evaluate your strengths and benchmark your performance against market leaders.
Loyalty Index
If you want to understand how deeply your customers are connected to your brand, choose Loyalty Index Research. Measure their emotional and behavioral loyalty and discover what maintains long-term customer trust.
Customer Effort Score (CES)
If you want to understand how easy it is for customers to use your service or receive support, measure the Customer Effort Score. Identify where they encounter difficulties, simplify the process, and make their experience seamless.
A/B Testing
If you want to compare different versions of your product, campaign, or website to see which performs better, use A/B Testing. Experiment, measure, and improve results based on real data — not intuition.
Customer Satisfaction Research (NPS/CSAT)
If you want to monitor how satisfied and loyal your customers are, measure NPS and CSAT scores. Track changes over time, identify risks, and take timely action.
Brand Awareness Research
If you want to understand how well your brand is recognized and what associations it evokes, conduct Brand Awareness Research. Measure recall, perception, and awareness levels, and develop strategies to increase your brand’s visibility and significance.
Advertising Effectiveness Research
Find out whether your advertising truly works — increasing awareness and driving motivation.
Concept Testing
Assess the appeal of a new product, service, or advertising idea with real customers before making an investment.
Brand Positioning
Evaluate your brand’s emotional and symbolic significance, its place in consumers’ minds, and how it stands out from competitors..